Many business owners tend to underestimate the importance of their brand’s logo. They consider it just a small detail that doesn’t take much time and effort to develop. Yet, to think so is a big mistake, and we will explain why. Naturally, any brand is about much more than just a logo, it is perceived as the public personification of your business, rendering everything you believe in and the values the company shares.
One might even go so far as to say that your brand’s logo defines the quality of your business. True, even the world’s most powerful logo can’t guarantee a 200 percent increase in sales, but on the other hand, a poor-quality dull one will for sure avert a lot of your potential customers.
Crafting efficient and effective company logos is a process that can take some time as well as hard work. Before you start, first decide on the overall strategy of your business branding, and only then proceed further with concrete steps.
A good logo is like Harry Potter’s magic wand – once you have it in your hands, it opens multiple possibilities for you to make your brand more successful and recognizable. Now, let’s take a closer look at some most practical examples.
#1 Brand’s Logo, Not Yours
First and foremost, you should have a clear understanding that this is the logo of your brand, not your personal one. Such differentiation is crucial because being guided by your own likes and preferences is a big mistake that many beginners, unfortunately, make.
You should keep in mind at all times that you are designing a logo for your customers. The best way to do it is to use your typical customer persona: think what elements this person would fancy seeing in your company’s logo.
#2 Graphic Design Matters
There are different types of logos for you to choose from: symbol logo, wordmark logo, and a mixed logo combining features of these two types. We’ll leave it to you to decide which variant appears to be the most appealing to you. The point here is that whatever option you’ll finally stick to, its graphic design aspect is of paramount importance. The thing is that the majority of customers associate your logo with the product or service you offer to the audience.
Thus, a poorly designed logo communicates to your potential clients that you have a poorly designed product or a poorly executed service, which is definitely something you want to avoid at all costs. Understandably, not every business can afford to hire a seasoned graphic designer to create a top-quality professional logo. However, there is a way out – luckily, today there are many kinds of graphic design software that offer many of their features free of charge.
Moreover, with the help of these tools, you can experiment and develop several unique variants to select the final version. For example, you can try an animated logo maker to produce outstanding and unusual logo designs that will immediately capture the customer’s attention and will stay in their memory for a long time.
#3 Incorporate Your Business Values
Developing a logo that reinforces your company’s core values is a great approach towards increasing your brand recognition and improving customers’ loyalty. For example, let’s have a look at the FedEx logo. Most likely, you’ve seen it many times and know what it looks like.
However, at second glance, you see a graphic arrow half-hidden in the E and X letters. This arrow is a powerful symbol that represents the high speed and precision of a company’s delivery services. Such a message-driven logo is something you should strive for. Your audience would appreciate it without any doubt.
#4 Your Brand’s Meaning
The right logo should mirror exactly what your brand’s meaning is and who your audience is. Surprisingly enough, but every company has a mood and character, just like we humans do. And when your brand has this particular vibe, your target audience immediately notices and memorizes it.
So, what kind of brand are you? Are you funny? Are you strict and considerate? Are you playful? Or maybe humble? Make sure your logo communicates your company’s personality and values in a way that resonates with anyone who looks at it.
#5 Ensuring Consistency
In today’s world, the prevailing majority of businesses have established their presence on various social platforms like Instagram, Facebook, and Snapchat. Obviously, every media has its specifics, which in practical terms means that marketing techniques the brand resorts to differ, depending on the platform. In this case, the brand’s logo serves as a unifying factor ensuring that your business is properly and clearly represented on all resources where it appears.
Eleggible’s Final Words
For any business, a logo is much more than just an image. A reliable and attention-grabbing logo contributes to better recognition not only among target customers but wider audiences as well. In a way, a logo is a concrete foundation of your company’s building, thus the better it is, the more confident your company stands.